Steve's breakdown: Qatar Airways, the national airline for the Arab emirate, is a family owned business so approach with care. The creative portion of the account went into review in February - as reported in The Ratti Report.

DOHA, Qatar: The airline, which uses the tagline "The world's five-star airline", has approached a number of media networks to pitch for the account.

Qatar Airways last reviewed its global media account in 2007. However, it shelved the pitch between agencies including Starcom, Carat, Maxus, ZenithOptimedia and Initiative following a change of heart by the airline's family owners.

QMedia, a new entity formed from an alliance between JCDecaux and local Qatari partners, is understood to have overseen the handling of the global media business since then, working with agencies on an ad hoc, market-by-market basis.

The media review follows the launch in February of a global review of its creative business, which is currently handled by agencies including Grey Worldwide.

Source: http://www.campaignlive.co.uk

Steve's breakdown: Say what you want about the name, this up-and-coming south regional chain shows some promise. And considering they've re-branded and hired a new marketing director, their ad account could be a new business opportunity.

TAYLORS, SC: Cafe Enterprises Inc. proudly announces the appointment of Stephen Loftis as vice president of marketing of FATZ, a contemporary casual restaurant concept that acts as a home away from home for guests across 47 communities in the Carolinas, Georgia, Tennessee and Virginia. During his first few months at Cafe Enterprises Inc., Loftis has spearheaded the relaunch of the FATZ’ brand and name change from “Fatz Cafe” to “FATZ” in late February 2011.

In conjunction with the brand relaunch, Loftis has played a key role in developing the Lite Side menu in response to guest’s feedback and industry trends, which introduces healthier options of FATZ favorites under 550 calories to help guest’s maintain their diet goals. He has also been responsible for creating a branding strategy for the company’s well received pancake breakfast fundraiser, which raised over $475,000 in 2010 for various organizations ranging from local schools to the United Way and strives to raise even more in 2011.

“We are delighted to have a marketing professional of Stephen’s caliber join the Cafe Enterprises team,” said Chief Executive Officer Steve Bruce. “Our restaurants have developed and flourished over the past 22 years and we are excited to take it to the next level with Stephen’s leadership.”

Loftis brings more than 14 years of experience in marketing, public relations, account management and strategic planning to his new role, with past clients varying from hospitality to healthcare. He has helped a number of companies better understand their consumers and brands while creating breakthrough campaigns for their businesses. Loftis has led strategic efforts for a number of companies and directed several successful product launches in consumer, business-to-business and hospitality brands including Dunkin’ Donuts, Marriott International and Six Flags Theme Parks.

For more information about FATZ, please visit www.fatz.com and become a Facebook fan at http://www.facebook.com/pages/MyFATZ.

Source: http://www.restaurantnews.com

Steve's breakdown: There are 5 agencies in the pitch but with the perfect credentials, I bet they have room for one more.

LONDON, UK: The move comes ahead of the 2012 London Olympics and follows Mayor Boris Johnson’s promises to transform transport in the capital despite plans to make £7.6 billion of cuts.

TfL’s review had initially kicked-off in February 2010 but was canned last July amid uncertainty over budgets. 

Agency sources said that last week TfL issued a brief to five agencies, including the incumbents M&C Saatchi and WCRS&co.

 

TfL’s group marketing director Chris MacLeod, who was promoted to the role in April last year, is handling the review, which follows news that the Mayor of London’s office is holding a separate ad review to identify an agency to promote London to tourists.

Upcoming key transport initiatives likely to require advertising support include Johnson’s plans to upgrade three Tube lines, progress on the Crossrail construction and the proposal to extend the TfL cycle hire scheme, which is sponsored by Barclays, to East London.

The creative roster pitch follows the reappointment of MEC to the media business in February.

TfL confirmed the review.

Source: http://www.campaignlive.co.uk

Steve's breakdown: And the tourism hits keep on coming. Here's a $5.6 million tourism account in review. The RFP link is below

BATON ROUGE, LA: Purpose and Scope of RFP

a. Purpose. Through this Request for Proposals (RFP), the State of , Office of the Lieutenant Governor (“OLG”), Department of Culture, Recreation and Tourism (DCRT), hereinafter sometimes collectively referred to as “State”, seeks to identify a single or multiple contractors who will create and execute marketing initiatives and communications strategies within the following three components (collectively, “Components”)

1) Creative/Marketing/Media/Brand Identity

2) Public Relations

3) Internet Marketing

The purpose of dividing the work into three components is to provide the State greater access to the most creative, innovative and entrepreneurial proposers. The three components allow prospective contractors the flexibility to submit one proposal in response to a single component, or multiple proposals in response to more than one component. A proposal may be submitted by a single firm or by a collaboration of firms.

There's much more at this RFP link:

http://wwwprd.doa.louisiana.gov/OSP/LaPAC/AGENCY/PDF/04615900.pdf

Steve's breakdown: They just had their $1 billion media review but as for everything else, this change could mean a creative agency change.

REDMOND, WA: Microsoft's global marketing leader, Mich Mathews, is prepping to leave the company this summer after more than two decades at the tech giant.

She announced her retirement last night to company executives and will be helping Kevin Turner, Microsoft's chief operating officer, to whom she reports, and Microsoft CEO Steve Ballmer find her replacement.

Ms. Mathews oversees more than $1 billion in annual marketing spending for the Redmond, Wash., tech company, including Microsoft's consumer brands such as Windows, Bing and Xbox.

Speaking by phone this morning, Ms. Mathews said she made the decision to leave Microsoft over Christmas holidays, and doesn't have a new job lined up. "Twenty-two years in one place ... I feel like I've done so much" and "frankly it's time to do something new. It's half a lifetime. Microsoft was chapter one and it's time for a chapter two." She said she needs a break as well. "It's going to be awesome to actually get off the grid."

She first started working with Microsoft in 1989 after a stint at General Motors, and for nearly four years worked with Microsoft as a consultant in the U.K. She took up there full-time in 1993 when they asked her to lead the company's corporate PR function. By 1999, she was named an officer of the company, and from then on rose through the marketing ranks at the company.

In her post as senior VP-central marketing group, she was responsible for overseeing Microsoft's internal communications and external communications to consumers, the latter via advertising, public relations, events and packaging.

The timing of her departure is an indication Ms. Mathews felt she had unfinished business in redoing the company's media agency relationships. It decided to tap Publicis Groupe's Starcom Mediavest to handle U.S. buying duties and global planning and strategy, but kept on the incumbent, Interpublic Group of Cos.' Universal McCann, to lead buying duties in some 35 markets outside the U.S. She said: "I had to see that through."

"In the last several years I've very deliberately been changing our agency model. ... We have an agency roster with very big global reach which is important for us," Ms. Mathews said. "That's something we're going to be doing every several years and that's particularly important in the world of media and creative today because it's changing rapidly and you have to constantly be asking, 'Do we have the right model?' 'Do we have the right marketing mix?'"

She said she is not in a hurry to re-emerge, and she has "no limitations" about her next post in terms of geography or the type of company she'd like to work for. "I am going to talk to a lot of people, return all those calls I've never returned, take the summer and dive into something probably around the fall time frame."

Source: www.adage.com

Steve's breakdown: I've said it before, the tourism market is on fire! Get in the game.

SEOUL, Korea: Seoul City and the Korea Tourism Organization (KTO) have agreed to cooperate on overseas promotions and marketing efforts.

Seoul Mayor Oh Se-hoon and KTO CEO Lee Charm signed a memorandum of understanding (MOU) to this end at Oh’s office in Seoul, Wednesday.

They will jointly make television ads for overseas TV stations and promotional video clips for online marketing hoping to attract 10 million foreign visitors to the country, especially to the capital.

“KTO makes TV and Internet ads promoting all parts of Korea, and we plan to have Seoul play a greater role in creating the ads than the other cities through the MOU,” a city official said. 

“We’ll also seek aid from the organization’s 25 overseas branches, which have a broad network in foreign countries and marketing know-how. We’ll provide promotional items about Seoul to the branches and make use of travel fairs held abroad,” he said.

The MOU comes after the city council cut the city government’s overseas promotion budget. “We used to cooperate with related organizations, but plan to increase collaborative work this year following the budget cut. There are several overlapping tourism projects promoted respectively by the KTO and the Seoul Tourism Organization, and we’ll rationalize some of them to attain more efficiency,” he said.

Source: http://www.koreatimes.co.kr

Steve's break down: These folks are in a bit of a rush so if you're going to pursue this, today would be good. They are concentrating their efforts in Arizona, Seattle, Portland, New York and Chicago.

SANTA BARARA, CA: It has been a challenging few budget years for Santa Barbara, but the city plans to continue to aggressively market itself as a tourist destination.

The city has maintained an annual contract with the Santa Barbara Conference and Visitors Bureau and Film Commission for years to promote tourism in the area. On Tuesday, the City Council approved a contract for the upcoming fiscal year of $1,349,535 to help support the expenses of administration, advertising, consumer and trade information services, public relations, sales and the Film Commission. The council received a report on how the SBCVB&FC will continue to market the city.

Kathy Janega-Dykes, SBCVB&FC president and CEO, said the organization “had to turn on a dime” and re-evaluate strategies several times.

Transient occupancy taxes, or bed taxes, are a leading indicator of tax revenue for the city. Last month, city officials reported that TOT taxes had grown 9.7 percent through Dec. 31, bringing estimates for year-end totals up to pre-recession levels.

The formation of the South Coast Tourism and Business Improvement Districts also occurred last year, which placed a small fee on rented rooms that would go back into marketing the area to tourists. The supplemental TBID income is coming at the right time, Janega-Dykes said. Occupancy is higher than 8 percent just this year, she said.

A survey was sent to the lodging partners in the TBID, and focus groups were held. Targeting leisure and business travelers as well as the need to increase midweek and off-season stays were common themes. The off-season for Santa Barbara is November to March.

Janega-Dykes said 18 percent of the business mix that comes to Santa Barbara is made up of international visitors. In the future, the CVB will be reaching out to the United Kingdom, as well as Canadian and Australian markets. Domestically, the CVB will focus on drawing visitors from Arizona, Seattle, Portland, New York and Chicago, encouraging those visitors to stay longer while in Santa Barbara.

“I think in the last two years, we never had realize how important tourism was to our community,” she said.

The group plans to continue marketing the Santa Barbara International Film Festival, as well as Santa Barbara as a location to film.

In addition, the Santa Barbara Airport hopes to see its new terminal complete by 2012. When that project is done, Janega-Dykes said it will be marketing further afield as well.

Source: http://www.noozhawk.com

Steve's breakdown: Here's a five year - $9 million account. Not bad. The RFP is due April 21st.

SAINT PAUL, MN: Metro Transit, a division of the Metropolitan Council, is seeking proposals for Advertising Agency Services. These services involve planning, coordinating, and executing specific portions of the annual marketing plan for Metro Transit. Services will be provided on an as-needed basis over a five-year contract term.

Sealed Proposals for Metro Transit’s Contract Number 11P048 are due by 2:00 PM on April 21, 2011 and should be delivered to the Purchasing Department, located on the second floor, at 515 North Cleveland Avenue, Saint Paul, Minnesota 55114-1878.

The estimated value of this Professional Services contract is $9,000,000.

RFP Link: http://www.metrocouncil.org/doing_business/contracting/11P048.pdf

Steve's breakdown: Here's one of those times when the new guy actually says what he's going to do. Here it is “ABM is well-positioned for aggressive growth across all of our service lines with a billion-dollar engineering and energy efficiency business coming together, the leading janitorial company in the U.S. returning to growth and our parking and security businesses expanding their footprint in the market through key acquisitions last year. In the chief marketing officer role, I will leverage the successful marketing initiatives and resources in each of ABM’s divisions, align our marketing execution to drive expansion in our target vertical and geographic markets and ensure that we continue to develop a “best-in-class” enterprise marketing strategy that will drive higher organic growth.” If that fits your capabilities, give him a call.

Source: http://www.sunherald.com

Steve's breakdown: There are few ad agency/TV network relationships out there such as Wieden & Kennedy and ESPN but when they do happen, it's magic. Perhaps now is the time for Comedy Central to get hitched.

NEW YORK, NY: COMEDY CENTRAL has hired Walter Levitt as executive vice president, marketing, it was announced today by Michele Ganeless, president, COMEDY CENTRAL.  He will be based in the network'sNew York City office and report directly to Ganeless.  In this role Levitt will be a key member of the all-comedy network's senior leadership team, overseeing all facets of strategic and creative brand development, consumer marketing and cross-business initiatives.  Levitt comes to COMEDY CENTRAL from Canwest Broadcasting, one of Canada's largest media companies, where he was chief marketing officer.

"Walter's experience and pedigree are unparalleled.  He has been masterful at building consistent brand messaging across multiple screens," said Ganeless.  "We're thrilled to have him bring his talents to COMEDY CENTRAL and are grateful that he holds no animosity towards the network that helped coin the phrase 'Blame Canada.'"

"As a media marketer, the opportunity to lead the COMEDY CENTRAL brand is a rare treat. I look forward to working with the talented team here," said Levitt. "And, on behalf of all the citizens of Canada, I hereby officially pardon the network for that whole 'Blame Canada' thing."

One of North America's top media marketing executives, Levitt was most recently chief marketing officer at Canwest Broadcasting where he oversaw brand strategy, advertising, on-air promotion, publicity and content distribution for the company's portfolio of television and digital brands including broadcast network Global Television (with 13 local affiliate stations) and 19 Canadian cable channels including Food Network Canada, HGTV Canada, History Television, IFC Canada, Movietime, National Geographic Canada and Showcase.

Among his achievements at Canwest, Levitt oversaw several comprehensive network launches and re-branding initiatives including Global Television, Showcase, TVtropolis and DIY Network Canada and played a key role in Global's ratings resurgence, overseeing the launches of many top 10 programs including "Glee," "Prison Break" and "Rookie Blue."  He was responsible for negotiating Canwest's landmark video-on-demand agreement with Rogers Cable – the country's first major primetime VOD offering.  Levitt was also a key member of the Canwest management team that oversaw the successful integration of the Alliance Atlantis cable assets.  These and other achievements led Canwest to be named 2007's "Media Player of the Year" by Marketing magazine.

Levitt joined Canwest in 2005 from Alliance Atlantis where, over a period of eight years, he held progressively senior marketing roles including senior vice president, marketing and creative services.  Levitt was responsible for consumer, trade and affiliate marketing for its thirteen well-branded cable channels and international television distribution business including the "CSI" franchise.  Under his leadership Alliance Atlantis was widely recognized for its marketing efforts, winning numerous Canadian and international awards and in 2004 was named "Media Player of the Year" by Marketing magazine.  Prior to Alliance Atlantis, Levitt worked in marketing roles at the CTV Television Network and at CJEZ-FM in Toronto.  He began his career as an on-air producer at radio station CKGM.

An acknowledged industry leader, Levitt has been widely credited for his strategic and innovative branding and marketing.  He is regularly invited to speak at industry conferences in both Canada and the U.S. and in 2008 was featured in a special issue ofMarketing magazine as one of the country's "Top 100 Thought Leaders."  Levitt, a Montreal native, is also well known for his active involvement in social media thanks to his popular Twitter account @MediaMktgGuy.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 98 million homes nationwide.  COMEDY CENTRAL is owned by, and is a registered trademark of Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE: VIAand VIA.B) MTV Networks.  COMEDY CENTRAL's Internet address is www.comedycentral.com.  For up-to-the-minute and archival press information and photographs visit www.comedycentral.com/press.

SOURCE: COMEDY CENTRAL Corporate Communications

Steve's breakdown: The pre-proposal meeting is April 7th in Virginia and the RFP is due April 25th. Contact information and links are below.

ALEXANDRIA, VA: The Virginia Railway Express (VRE) is soliciting proposals to establish a Contract with a qualified and experienced advertising/public relations agency to develop an array of marketing and public relations strategies intended to support the goal of further establishing and maintaining a positive, identifiable image of the commuter rail service operated by VRE.

Proposals will be considered from qualified and experienced firms who are regularly established in the business of marketing and public relations and in the judgment of VRE are financially responsible.  Through prior work performed, Offerors must be able to show evidence of reliability, ability, experience and personnel to perform the work.

The RFP will be available beginning March 23, 2011 at the VRE website: http://www.vre.org.  At the website, select “Procurement”. 

If potential Offerors are accessing a copy of the RFP via VRE’s website, be advised that it is your responsibility to monitor this site for any amendments.  Failure to submit signed amendments may be grounds to declare your proposal non-responsive.  The RFP can be printed and submitted the same as a regular solicitation.  If there is a question about the closing date, the date printed on the RFP is the most current.

An optional pre-proposal meeting will be held on April 7, 2011 at 10:00 A.M. EST at the VRE Offices, 1500 King Street, Suite 202, Alexandria, VA  22314.  

Any changes to the solicitation as a result of the pre-proposal meeting will be issued through a written addendum to the solicitation. 

Proposals are due April 25, 2011 at 10:00 A.M. EST.

 

Inquiries regarding this Request for Proposals should be directed to: 

Ms. Gerri Hill, Manager
 Contract Administration

Virginia Railway Express
1500 King Street, Suite 202
Alexandria, VA  22314-2730

Telephone/Fax:  703-838-5427
Email:  ghill@vre.org

LINK: http://www.vre.org/about/procurement/rfp_011-016_Marketing/rfp_011-016_Marketing.html

Steve's breakdown: Craft beers are where the growth is so expect A-B to put marketing resources behind Goose Island. And I suspect there's a good chance they'll hire a new agency to handle it.

ST. LOUIS, MO & Chicago, IL: Anheuser-Busch announced Monday that it was spending nearly $40 million to buy Goose Island, one of the country's pre-eminent craft brewers, in a play to capitalize on the success of that market.

Goose Island's 312 and Honkers Ale are among the lines that established its prominence in Chicago's local market. And some Goose Island's specialty beers garnered the company national attention: the Bourbon County Brand Coffee Stout was rated the top beer of 2010 by BeerAdvocate, and RateBeer called Goose Island the tenth-best brewery in the world that year.

John Hall, the head of Goose Island, said that the company was quickly outgrowing its capacities, having to limit production of some of its most popular beers, and that the deal with Anheuser-Busch would help the company continue to expand. "This agreement helps us achieve our goals with an ideal partner who helped fuel our growth, appreciates our products and supports their success," Hall said, in a statement on the buyout.

Goose Island already uses Anheuser-Busch as its distribution partner, NBC Chicago reports. The corporate beer giant, which runs nearly half of the American beer industry with such brands as Budweiser, Busch and Michelob, bought the majority share in Fulton Street Brewery, owners of Goose Island, for $22.5 million. The remaining share, owned by the Craft Brewers Alliance, was purchased by AB for $16.3 million.

As the Wall Street Journal points out, craft brewing has been an exceptionally solid performer in an otherwise unexceptional beer market in recent years. Craft beer sales were up 11 percent last year, while the broader industry was down one percent.

Source: http://www.huffingtonpost.com

Steve's breakdown: Two things: The new CMO is an ex-agency guy and the company describes its self as a family of businesses that are committed to helping consumers get out of debt, strengthen their finances and better manage their money. 

COLUMBIA, MD: Mark Westerman has joined Ascend One Corp., a debt-management company based in Columbia, as chief marketing officer. He previously worked at West33 Consulting Group after serving as vice president/global marketing communications at FILA (Cerberus Capital Management). He began his career at Doner Advertising in Baltimore as an account executive and was promoted to vice president three years later. Westerman serves on the United Way of Central Maryland Task Force, works with the Goucher College Mentor Program, is a guest lecturer at the University of Maryland Graduate School of Sports Marketing and the Johns Hopkins Masters Program, and is involved in the Owings Mills High School Stadium Project.

Source: http://thedailyrecord.com

Steve's breakdown: No word on why they split but I'm preemptively calling this an account in reivew.

BOCA RATON, FL: Office Depot and Y&R, part of the Young & Rubicam Brands division of WPP, said in a joint statement on Friday that they had “agreed to part ways as a result of evolving marketing needs.” Y&R, led by its New York office, had created campaigns for Office Depot in North America since September 2008. Spending last year was estimated at $60 million. The loss is the most recent in a string for Y&R that also includes various Dr Pepper Snapple Group soft drinks and Hilton Hotels; the agency changed chief executives last month.

Source: http://www.nytimes.com

Steve's breakdown: Search consultant Roth Observatory International is handling this review so hopefully you already have your credentials over there. If not, get them over there before another review comes along.

WOODCLIFF LAKE, NJ: BMW of North America is placing in review most of the BMW brand creative work in North America, which has been divided among various agencies. Spending for the BMW brand totaled $272 million in 2007, $248.3 million in 2008, $206.7 million in 2009 and $251.9 million last year, according to the Kantar Media unit of WPP. National creative duties have been handled on a project basis by Kirshenbaum Bond Senecal & Partners, New York, owned by MDC Partners.

That assignment began in October, after BMW parted ways with GSD&M, Austin, Tex., part of the Omnicom Group. Creative duties for regional dealer advertising have been handled by Grey West, San Francisco, part of the Grey unit of the Grey Group, owned by WPP. And the creative duties for multicultural marketing efforts have been shared by Matlock Advertising and Public Relations, Atlanta, for ads aimed at African-Americans, and Bromley Communications, San Antonio, for ads aimed at Spanish-speaking consumers.

All the incumbent agencies are being invited to take part in the review, which will be handled by Roth Observatory International, New York. The Dotglu unit of Kirshenbaum Bond Senecal is digital agency of record for BMW; that assignment is not part of the review.

Source: http://www.nytimes.com

Steve's breakdown: There are but a few agencies capable of handling this account so the contenders will be few but the competition will be fierce.

AMSTERDAM, Netherlands: Electronics giant Philips is reviewing its $100m global digital account, held by Tribal DDB.

The advertising account, held by sister network DDB, is understood not to be affected by the review.

The agency won the Grand Prix at the 2009 Cannes Advertising Festival for its "Carousel" online film for Philips' television range.

The follow-up campaign this year, "Parallel Lines", took the form of a collaboration between DDB, Tribal DDB, Unit 9 and PR network OneVoice.

Philips makes a wide range of goods in the personal care, mother and baby, lighting, sound, computer and technology accessory sectors.

Source: http://www.campaignlive.co.uk

Steve's breakdown: Getting into this pitch at this point is going to require some string pulling so get to it if you have one. Otherwise, look at this review as a sign that another one could be on the horizon. LVMH also has Moet Chandon, Dom Perignon, Veuve Clicquot, Glenmorangie, and Belvedere to name a few.

NEW YORK, NY: The luxury conglomerate that owns Hennessy plans to pick a new U.S. creative agency for the leading cognac brand in April, the company told Ad Age.

"Hennessy has [a request for proposal] out to three creative agencies," said a spokesperson for parent LVMH Moet Hennessy. "We are making a greater investment in our advertising campaigns this year and are considering agencies that will help the Hennessy brand make an imprint in a new and innovative way."

The incumbent agency, WPP's Berlin Cameron, was invited, but declined to participate in the review, LVHM said. According to people familiar with the pitch, the contenders vying for the business are Interpublic Group of Cos.' McCann Erickson; MDC Partners' Kirshenbaum Bond Senecal & Partners; and an agency team compiled by Havas. Hennessy's media agency is Havas' MPG and its public relations agency is Publicis Groupe's MSL Group.

In 2010, Hennessy spent $9 million on domestic measured media on its various cognac lines, including Hennessy, Hennessy Black and Hennessy Paradis, up from $4 million the year before, according to Kantar Media. The brand calls itself the No. 1 cognac worldwide, selling 50 million bottles a year. In the U.S., sales were up 2.4% in 2010 to $57.4 million, according to SymphonyIRI.

Founded in 1765 by Irish aristocrat Richard Hennessy, the cognac has been bolstered in recent years by its popularity in the hip-hop community. Hennessy Black, which carries the tagline "Done different," is billed as a lighter, fresher cognac and promotes its own lineup of DJs, including "DJ Vice" and "D-Nice."

Sources: http://adage.com

Steve's breakdown: There isn't a state in the union who's not beefing up marketing. Though Hawaii is doing it for another reason. This account includes marketing in the USA, Asia and Oceania.

HONOLULU, Hawaii: Hawaii tourism officials expecting sharp declines in travelers from Japan have approved using $3 million in reserve funds.

The Hawaii Tourism Authority said Wednesday it voted to use money from special reserves to offset a tourism shortfall in the wake of the earthquake in Japan. Officials predict as much as a 45 percent drop in visitors.

They plan to use the money to increase visitors in other markets. The plan includes increasing flights from Korea and China and sending a tourism delegation to Japan.

Hawaii is the top U.S. destination for the Japanese, hosting more than 1.2 million of the 16.6 million total outbound tourists last year. Visitors from Japan poured about $1.9 billion into Hawaii in 2010.

Source: http://abcnews.go.com